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Looking for digital marketing agency in Malaysia? Before you decide, please read the article below. It will helps you to choose the right digital marketing agency in Malaysia.
- What is Digital Marketing ?
Digital marketing is very broad, It actually covers all the marketing activities that in digital form, such as : search engines marketing (i.e. Google Ads and SEO), e-mail marketing, social network marketing (i.e. Facebook Ads), online video marketing, as well as outdoor digital billboard and more. As long as all the activities are in digital form with the main purpose to advertise and sell the products or services, it is called “digital marketing”.
- There Is No Digital Marketing Agency Offer A-Z Services
Since digital marketing is very broad, it is almost impossible for a digital marketing agency in Malaysia offer A-Z, all aspects of digital marketing services as mentioned above. Most of the digital marketing agencies in Malaysia only specialize on 2-3 aspects, i.e. Web Design, Social Media Marketing, Search Engine Marketing. Others aspects such as video marketing, e-mail marketing, mobile marketing are normally outsourced to 3rd parties who expert with them.
- What Are The Core Services Of The Digital Marketing Agency ?
Now you know “digital marketing” is very wide. So you should ask what are the core services of the digital marketing agency offer. Most of the time the “core services” are the services that the digital marketer who do in-house with their own experts. Finding the core services of the digital marketing agencies not only can save your cost (because they are doing in-house and not outsource) , but also minimize the risk of communication break down.
- What Your Needs In Digital Marketing Campaign ?
You need to identify what is your company’s marketing needs. Are you looking for a digital marketing agency in Malaysia to build a website ? Or, are you looking for advertising on Google ? or Facebook ? as well as at outdoor digital billboard ? Then match your need with the “core services” of the digital marketing agency offer.
- Any Proven Records Of The Digital Marketing Agency ?
If you plan to engage a Malaysia digital marketing agency who specialize in advertising in Google, then you should ask the agency any similar industry / products/client they did before ? What was the result ? Does the client still engage with the digital marketing agency ? if not ? why not ? Could the digital marketing agency provides you the contact person as references etc… This could helps to know the agency’s capability.
- And Hidden Cost In The Digital Marketing Packages ?
It is important to ask the digital marketing agencies to list out all the job scope, whether mandatory or optional, and let you know and decide it. This is to avoid any ‘hidden cost” that most digital marketer won’t tell you. It is not right or wrong for the digital marketing agency not telling hidden cost to you, because sometimes it is beyond the job scope of the digital marketing agency. But if they can list out all the possible “optional” jobs in black and white, it will help you to minimize the misunderstanding in future.
- How To Measure The KPI Of The Digital Marketing Campaign?
The Malaysia digital marketing agency should tell you how to measure your campaign performance, such as CTR (Click Through Rate), CPC(Cost Per Click), Conversion Rate and etc.
By knowing this, You can visualize your digital marketing campaign performance.