Sound Abstract ? No. It is somehow measurable and practicable. Google has various tools to measure your website and help you to improve user experiences. For example, Google Page Speed Tools, Google Mobile Friendly Test and more.
Better User Experiences means the SEO company not only needs to put efforts on old-school SEO, such as Title tag and Meta Tags optimization, but also need to SEO for content, website structure, website loading speed, mobile friendly and more.
User Experiences should be the top priority objective for SEO company in Malaysia. When your website delivers better user experiences, your website will be ranked higher eventually. Honestly, You may choose not to pick our company, but please make sure the SEO company that you pick is aiming to get better User Experiences in first place, not the better ranking.